The main goal of this work is to present author's ideas and experience in providing direct customers' participation within the modular product design and development process in form of "a pre-sale service", based on the use of Virtual Reality. Possibilities for product individualization implementation through some recently used Virtual Reality technologies are given and discussed. Further an experimental prototype of a Virtual Reality product configurator, working in both web based and immersive virtual environments is presented.
Citation: Bachvarov, Angel and Maleshkov, Stoyan and Katicic, Jurica and Haefner, Polina Stojanova, Product Individualization by the Customer through Virtual Reality Integration (May 15, 2009). Proceedings of the 5-th International Conference on Mass Customization & Personalization MCPC 2009, Helsinki, Finland, 4-8. October 2009, pp. 1-11.