Business Administration for Engineers and IT professionals
- type: Seminar (S)
- : Master
-
chair:
KIT-Fakultäten - KIT-Fakultät für Maschinenbau - Institut für Informationsmanagement im Ingenieurwesen
KIT-Fakultäten - KIT-Fakultät für Maschinenbau - semester: SS 2022
-
time:
Tu 2022-04-19
09:45 - 13:00
Tu 2022-05-03
09:45 - 13:00
Tu 2022-05-17
09:45 - 13:00
Tu 2022-05-31
09:45 - 13:00
Tu 2022-06-14
09:45 - 13:00
Tu 2022-06-28
09:45 - 13:00
Tu 2022-07-12
09:45 - 13:00
Tu 2022-07-26
09:45 - 13:00
- start: 03.11.2020
- lecturer: Heinz-Peter Sebregondi
- sws: 2
- ects: 4
- lv-no.: 2122303
- information: On-Site
links
Content | Learning content
Learning objectives
|
Language of instruction | German/English |
Bibliography | Understanding a company's business and financials made easy; Heinz-Peter Sebregondi (Amazon 2017) Erfolgsfaktoren für die nachhaltige Business-Karriere: Die menschliche und die Business-Perspektive; Heinz-Peter Sebregondi (Amazon 2018) |
Organisational issues | Teilnehmerzahl ist begrenzt. / Number of participants is limited. |
Current
Contact person:
Organisational
Lecture language German. Number of participants is limited to 12 persons.
Workload: Attendance time 24 h, self-study 96 h.
Learning content
- Competitive strategies, customer value, corporate cultures, lifecycles (technology, business, product), market leadership dynamics.
- Continuum commoditization/differentiation.
- Value chain, core and support functions.
- A company’s business portfolio.
- Profit margin sensitivity.
- Profitable and non-profitable products, customers and businesses.
- Drivers of a company’s value (McKinsey model), return on invested capital (ROIC), ROIC value driver tree.
- Strategic planning
- Capital investments, discounted cash flow analysis, quantifying of and dealing with risks, cost-estimating methodologies per planning stage.
- Sales, procurement/purchasing, negotiation strategies
Learning objectives
- better understand a company’s business, financials and their executives/decision makers
- use the language and metrics of senior executives and hold effective conversations with them
- more effectively sell a solution’s or project’s operational and financial value to executives and decision makers