Business Administration for Engineers and IT professionals

  • type: Seminar (S)
  • chair: KIT-Fakultäten - KIT-Fakultät für Maschinenbau - Institut für Informationsmanagement im Ingenieurwesen
    KIT-Fakultäten - KIT-Fakultät für Maschinenbau
  • semester: WS 21/22
  • time: Tu 2021-10-19
    10:00 - 13:30


    Tu 2021-11-02
    10:00 - 13:30

    Tu 2021-11-16
    10:00 - 13:30

    Tu 2021-11-30
    10:00 - 13:30

    Tu 2021-12-14
    10:00 - 13:30

    Tu 2022-01-11
    10:00 - 13:30

    Tu 2022-01-25
    10:00 - 13:30

    Tu 2022-02-08
    10:00 - 13:30


  • lecturer: Heinz-Peter Sebregondi
  • sws: 2
  • lv-no.: 2122303
  • information: On-Site
Content

Learning content

  • Competitive strategies, customer value, corporate cultures, lifecycles (technology, business, product), market leadership dynamics.
  • Continuum commoditization/differentiation.
  • Value chain, core and support functions.
  • A company’s business portfolio.
  • Profit margin sensitivity.
  • Profitable and non-profitable products, customers and businesses.
  • Drivers of a company’s value (McKinsey model), return on invested capital (ROIC), ROIC value driver tree.
  • Strategic planning
  • Capital investments, discounted cash flow analysis, quantifying of and dealing with risks, cost-estimating methodologies per planning stage.
  • Sales, procurement/purchasing, negotiation strategies

Learning objectives

  • better understand a company’s business, financials and their executives/decision makers
  • use the language and metrics of senior executives and hold effective conversations with them
  • more effectively sell a solution’s or project’s operational and financial value to executives and decision makers
Language of instructionGerman/English
Bibliography

Understanding a company's business and financials made easy; Heinz-Peter Sebregondi (Amazon 2017)

Erfolgsfaktoren für die nachhaltige Business-Karriere: Die menschliche und die Business-Perspektive; Heinz-Peter Sebregondi (Amazon 2018)

Organisational issues

Teilnehmerzahl ist auf 12 Personen begrenzt. / Number of participants limited to 12 people.